The value of chatbots in ecommerce: 2 case studies

The Domino’s ecommerce chatbot really highlights the importance of being where your customers are. One of the most successful toy companies in the world, Lego was the first toy retailer to introduce an ecommerce chatbot to its customers. In all, the bot creates a personalized experience for users, streamlines the sales process to increase purchases, and collects valuable data for H&M to use for higly relevant retargeting efforts. By collecting bits of information about the user at the start of an interaction – such as location and interests – an ecommerce chatbot can quickly make the user experience more personal. Sephora is one of the first brands to implement chatbot technology. It wanted to help their customers make reservations and explore its beauty products from their mobile devices, without waiting for sales assistants.

Since a chatbot saves each interaction, business owners can read conversations and learn more about how customers interact with their brand. They can use analytics tools to search for keywords or identify and track words and phrases that come up a lot. With these insights, business owners can learn more about how to market products and services or change their target audience to align with their existing customer base.

Record customer information in real-time

This can be achieved through the use of an AI bot that engages with the personalized way. After analyzing Elkjøp’s chat logs, Kindly’s developers found that eight repetitive requests accounted for half of all customer center enquiries. Automating these enquiries was advantageous for Elkjøp, because we holistically streamlined how they handled phone and email enquiries. Instead of being stuck giving the same answers every day, the customer support team could shift their resources to focus on more complex enquiries, which resulted in a higher customer satisfaction rate.

Explore SiteGPT’s Close To Free Chat Bot for Website, 30 free chatbots, and learn about chatbots. Build a powerful custom chat bot for your website at an unbeatable cost of nearly $0 with SiteGPT. Effective internal communication is one of the effective strategies to reduce your never-ending sales cycle.

Personalized Product Recommendations

Check out the chatbot pricing and plans to choose the right one for your business. With Mayple you don’t need to rely on reviews and fancy sales pitches. These are just some of the amazing things you can do with eCommerce chatbots. You can also connect Google Maps to your chatbot so that the customer could receive directions to your store. You can also target your users by their location using iBeacon technology.

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